A real estate agent’s website can look great and still do very little for their reputation.
You may have property listings, a blog, and a description of your services, but if people only encounter you when checking your website, this means you are losing opportunities to reach more people.
Think about how agents find new business. A former client recommends them. Another professional mentions their name. Someone reads an article they’ve written and decides to get in touch. These things don’t always happen on the agent’s own website.
This is why you should not just focus on your own portal. Being everywhere is not mandatory but it is important to know where the targeted people are.
Get Your Knowledge in Front of Other Real Estate Professionals
Everybody knows something useful and that could be how to present a property better, a valuable lesson learned from hard negotiations, or even a marketing tool used in the area.
Unfortunately, often this knowledge stays in one’s business.
By writing articles for a different real estate website you can communicate with people from outside of your sphere. The broker may tell about some lessons in managing a sales team while the real estate agent would share the approach to preparing a house for sale. And an investor may highlight some mistakes that fresh investors are making.
These topics come from real work, not from searching for another subject to fill a blog calendar.
Before pitching an article, spend some time reading the website. Who writes for it? What do its readers seem interested in? Has the topic already been covered?
A pitch such as “I want to write about real estate marketing” doesn’t give an editor much to work with. A more specific idea, such as “Why property listings lose buyer interest before the first viewing,” gives them a clearer reason to consider it.
This is where real estate guest posting can be useful. You’re not just putting another article online. You’re giving a new audience a chance to see how you think about your work.
Don’t Write Another Article Everyone Has Already Read
Advice on real estate blogging is available online everywhere. This advice is common and effective but using it won’t provoke any memories of your blog.
For instance, you might have encountered the fact that home sellers prefer to spend money on minor renovations instead of working on bad images of properties for sale. You can write about how home sellers should spend their money in preparing properties.
The same agent may have noticed that home buyers always ask the same questions during viewings. An article that would suggest the ways of improving property listings for buyers could help everyone.
Even though the agent does not share clients’ names or the details regarding the deal, they are free to tell about the situation they faced, what they learned about it, and what could be useful for the other agent.
It is also not necessary to think that you should have the right answer to every question. If something did not work the way it was expected, tell your audience about it.
Choose Publications Wisely
Contributing to a different website helps people find your work, but it is important to consider the website itself.
If your article is published on a site that has a broad audience of real estate agents and brokers, then the article could represent a greater asset to your reputation than an article published somewhere without any clear industry association.
When you start looking for guest blogging for real estate agents, take a good look at the publication before submitting your article.
Read a few latest articles on the website. Check if the material is useful and if real estate professionals publish it. Look at the author description and submission requirements. If you notice that all articles are published only for getting backlinks, think of it a few times.
Also, do not assume that the website is good just because it is open for contributions. You want your content to be viewed by your target audience.
The article should be interesting even if nobody clicks on your website link. The reader should be able to get a thought from your article and learn something about the industry.
Make It Easy for Readers to Find You
Let’s say someone reads your article and wishes to learn more about you. They turn to your author bio but find only that you are a real estate specialist. There isn’t much information available to them to help them know you better.
So use a short yet informative bio instead. Indicate what type of work you perform, the market that you cover, or the subjects that you are writing about. If the publication allows a link to your website, make sure to provide the most relevant link instead of simply linking to your homepage.
For example, a real estate agent who writes about commercial real estate may indicate what type of office property the agent sells. A person involved in property marketing may link to their article that discusses property marketing.
Build Relationships, Not Just a List of Published Links
You might find a new group of interested audiences from a single written article. It may involve a conversation with an agent, a broker, or other specialists in the same area.
Don’t let your opportunities pass once your article is published.
Keep in contact with the editors of the publications you like. Respond to relevant comments. Get in touch with other experts on the same topics. Whenever you find useful information from someone, do not forget to read it and express your opinion.
You may partner with some other professionals in writing an article. For example, a realtor and a property manager may have different views on preparing a rental property for the market, which could result in creating a more interesting article.
These relationships don’t need to turn into business immediately. Some may never lead to a direct referral. That’s fine. The idea is to become someone who is familiar to others and associated with useful information.
What About LinkedIn and Other Industry Platforms?
It’s not necessary to produce a comprehensive guest post each time you wish to convey an idea.
LinkedIn presents an opportunity to easily discuss what you’ve learned at work –for example, you may mention an unsuccessful listing presentation, a tip you have learned from an industry publication, or a market-driven change that affects agents.
Keep writing precise. A phrase such as “The real estate business revolves around relationships’ gives readers little information to think over.
One sentence explaining how you manage to keep in touch with your previous customers without sometimes asking for referrals is way better.
Also, if you have written an article somewhere else, feel free to share it here, not simply by posting a link, but providing a rationale for one of the ideas from your article.
You don’t have to post something every single day. As soon as you have something interesting to say once a week, give it a try and see how your audience reacts.
How Do You Know If It’s Working?
Don’t restrict your assessment of your achievements based on the metrics of the number of backlinks or traffic.
Look at what happens after your posting. Do people from the industry learn about you? Did publishers ask you to work on new assignments again? Do your friends quote you? Did anyone come to you after reading your publication?
These indicators matter even though they do not translate into direct sale leads.
You can track the lists of articles you have written with the topics and responses which you might want to consider. In a few months, you will be able to tell which subjects and channels deserve your effort.
If you get little response, do not conclude that guest blogging does not work. The topic might not be of interest to the target audience, or the publication did not attract the right audience. Try a different approach next time.
Start with One Good Article
You don’t need to pitch ten websites this week or create a profile on every platform.
Start with one subject you know well. Find a publication that reaches the right audience, read its submission guidelines, and pitch a specific idea. Take the time to make the article useful.
If you’re looking for a place to contribute, RealtyBizBlog accepts original real estate articles for editorial review. Its contributor guidelines ask for detailed articles of at least 500 words, proper credit for outside sources, and relevant images or videos. Read the guest blogging guidelines before submitting your work.
Building a reputation outside your own website takes more than getting your name published. The content has to give people a reason to remember you.
Share what you know. Be specific. Write about the things you see in your work that other professionals can learn from. That’s a much better starting point than trying to sound like an expert in every part of real estate.