The Trump Organization is dialing into the telecom arena with Trump Mobile, a brand‑new wireless service paired with a flashy $499 “T1” smartphone slated for a September launch. Branded after Donald Trump’s current turn as the 47th U.S. president, “The 47 Plan” costs $47.45 a month and promises unlimited talk, text, and data plus unexpected perks like roadside assistance and a bundled telehealth and pharmacy benefit.
True to Trumpian style, the hardware makes as bold a statement as the branding. The 6.8‑inch T1 arrives in a gold‑colored metal case engraved with an American flag and ships with Android 15 under the hood. Inside, users get 12 GB of RAM, 256 GB of storage, a 50‑megapixel main camera, and a 16‑megapixel selfie lens meant to go toe‑to‑toe with flagship devices from mainstream manufacturers.
Like Trump’s line of sneakers, bibles, and other marquee merchandise, Trump Mobile is primarily a licensing play. A disclaimer at the bottom of the website makes it clear that neither The Trump Organization nor its principals design, manufacture, or distribute the device or service, they simply lend the name. That licensing strategy has already netted the president an estimated $8 million in 2024 alone, according to recent financial disclosures, and critics are once again raising ethical flags about profiting from the Oval Office.
Value shoppers may raise an eyebrow, too. While Trump Mobile touts “identical coverage to the three nationwide carriers,” its price tag sits well above low‑cost competitors. Verizon‑owned Visible starts at $25 per month, and Mint Mobile clocks in at $30. Even so, Trump Mobile’s website trumpets a U.S‑based support team whose location undisclosed “for security reasons,” according to a phone rep and the lure of brand affinity could prove irresistible for loyalists.
The nation’s telecom giants Verizon, T‑Mobile, and AT&T have remained silent on the newcomer, but the stage is set for a headline‑grabbing debut this fall. Whether the gilded T1 and its premium‑priced plan can capture market share or simply serve as another piece of MAGA memorabilia, one thing is certain: the Trump brand shows no sign of hanging up on new revenue streams anytime soon.